Analytics overview

These metrics are invaluable for evaluating the performance of your tours, stops, and clips, as well as analyzing user engagement with quizzes and surveys.

Finding the analytics page

Upon logging in to the Guide-ID Platform, you will land on the Dashboard. To navigate to the Analytics page, simply locate it in the sidebar below the Dashboard section.

Tours

Within the tours tab, you will find a collection of informative graphs that provide key details about your tours. These include the number of tours played, the total number of stories shared, the duration of each tour, and the average number of stops visited per tour.

Stops

The stops tab offers valuable insights into the most and least played stops, as well as the triggers that prompted their playback. Popular stops typically indicate visitor preferences, while less frequented stops may be situated in less accessible areas or encountered when visitors are fatigued from the tour through the museum.

Clips

In the clips tab, you can evaluate the performance of each individual clip. It reveals which clips were played to completion, which ones were not, and the most listened-to clips among your visitors.

Quizzes

By navigating to the quizzes tab, you can review the results of quizzes and surveys. This section provides information on the chosen options and how they compare to alternative choices, offering valuable insights into visitor preferences and opinions.

Alarms

In the alarms tab, you can monitor the frequency at which alarms were triggered and identify the most commonly activated alarm (if multiple alarms are set up).

Group tours

The group tours tab provides an overview of the number of group tours conducted and the group size, allowing you to evaluate the popularity and dynamics of group experiences.

By leveraging these powerful analytics features of the platform, you can make data-driven decisions to enhance the performance of your tours, improve visitor engagement, and ensure a memorable experience for all.